Strawberry Beachline is a picturesque coastal road stretching through Ito City in Shizuoka Prefecture, nestled on the southeastern edge of the Izu Peninsula. Beloved by both locals and visitors, this seaside route offers breathtaking views of the Pacific Ocean and is lined with charming strawberry farms that invite travelers to stop, taste, and even hand-pick sweet, seasonal strawberries.

As you drive along the coast, you’ll find farm stands and local markets selling strawberry-themed goods — from fresh fruit and jams to ice cream and pastries. The blend of ocean breeze, scenic pull-offs, and seasonal harvests makes Strawberry Beachline a unique and sensory-rich travel experience, especially popular among couples and families.

In spring, the strawberry fields come alive, and in the warmer months, the coastline turns into a sun-kissed road trip destination with unbeatable views of the sea. The beachline also provides easy access to popular local attractions such as hot spring resorts in Ito, sea-view cafés, and traditional Japanese inns.

Whether you're looking to relax, indulge in local flavors, or enjoy the beauty of Japan's coastal landscape, Strawberry Beachline offers an idyllic escape that delights all the senses.

• By Car: Take the Tomei Expressway from Tokyo, exit at Atsugi IC, and continue toward Route 135; the journey takes around 2.5–3 hours.

• By Train: Ride a JR Limited Express train from Tokyo Station to Ito Station (approx. 2 hours), then rent a car or take a local taxi.

• By Tour Bus: Seasonal day tours operate from Tokyo, especially during strawberry season (January–March).

• Visit from January to March for peak strawberry season.

• Bring a cooler bag or tote to store fruits and goodies bought along the way.

• Sunset viewing from ocean-view rest stops is highly recommended.

• Many farms offer “all-you-can-eat” picking packages — check availability in advance.

Admission Fee:

• Driving along the road is free. Strawberry picking prices range from ¥1,500–¥2,000 per person, depending on the farm and season.

Opening Time:

• Accessible by car all day. Most strawberry farms open from 9:00 AM to 4:00 PM. Advance booking is recommended during weekends or holidays.