Hat Cha-am (Cha-am Beach) is the most famous beach in Phetchaburi, offering over 7 kilometers of pristine white sand. The central section is bustling with activities such as jet skiing, horse riding, beachside cafes, and shops, making it perfect for energetic beachgoers.

The northern and southern ends of the beach provide a more tranquil setting for sunbathing, swimming, and experiencing the coastal lifestyle of local fishermen. This blend of vibrant and peaceful zones makes Hat Cha-am a well-rounded destination.

The beach gained popularity in 1921 when H.R.H. Prince Narathip Praphanphong and a group of aristocrats sought a new seaside retreat after Hua Hin became occupied by the elite. They established a seaside village named Sahakham Cha-am, building roads like Narathip Road and Chao Lai Road that still serve as key routes today.

At the junction near the beach stands a monument to Prince Narathip, and along the beachfront, a wide variety of accommodations cater to every budget. At the northern tip near the fishing pier, you’ll find affordable seafood restaurants and local vendors. For the freshest catch, come early between 5–10 a.m. and buy crabs directly from fishermen on the beach between Nong Chaeng Road and the Siam Cement guest house.

Hat Cha-am welcomes families, couples, photographers, and nature lovers to enjoy a destination that combines lively beachfront fun with peaceful, authentic charm.

• By car: From Phetchaburi town, drive 41 km along Phetkasem Road and turn left at the Hat Cha-am junction (2 km to the beach)

• By train: Get off at Cha-am Railway Station and take a songthaew or local taxi

• By minivan or bus: Services from Bangkok’s Victory Monument and Southern Bus Terminal run regularly

• Best time to visit is November–April for calm seas and pleasant weather

• Wear comfortable shoes and bring sunscreen if you plan to walk or ride horses

• Early morning is ideal for photography and buying fresh seafood

• Dine at seafood restaurants near the fishing pier for local flavors

• Avoid long weekends for a quieter experience or book ahead for peak seasons