Shibuya 109 is one of Tokyo’s most iconic fashion landmarks — a cylindrical shopping complex that towers over the world-famous Shibuya Scramble Square, known as the busiest pedestrian intersection in the world. Since its opening, it has served as the epicenter of Japanese youth fashion and pop culture, attracting countless locals and tourists alike.

The building has 10 levels in total (eight above ground and two underground) and houses over 100 boutiques offering the latest clothing, shoes, bags, accessories, and cosmetics. Its main target audience is young women aged 15 to 24, and it is famously known as the birthplace of the “Gyaru” subculture, a trend that defined the fashion scene of 2000s Japan and continues to influence modern Tokyo street style today.

Beyond fashion, the B2F floor features the “MOG MOG STAND” — a colorful food and dessert zone packed with trendy sweets, cute drinks, and Instagrammable snacks. This basement floor is particularly popular with local teenagers and visitors looking to experience Japan’s “kawaii” culture firsthand.

The name “109” is a Japanese wordplay (goroawase): 10 (“tō”) and 9 (“kyū”) sound like “Tōkyū,” referencing the Tokyu Corporation, which owns the building. Over time, Shibuya 109 has grown into a nationwide fashion brand, with additional branches in Osaka and Fukuoka, as well as a men’s-focused division originally known as 109MEN’S, now rebranded as MAGNET by SHIBUYA 109, featuring men’s fashion and dining options.

Inside, upbeat music fills every floor while the ever-changing lineup of boutiques creates a lively, high-energy atmosphere. Shibuya 109 is far more than a shopping mall — it’s a symbol of Tokyo’s vibrant youth culture and fashion innovation.

• 2-minute walk from Hachiko Exit, JR Shibuya Station

• Direct connection from Exit 3a, Tokyo Metro Lines

• Located directly across from Shibuya Scramble Crossing

• Visit in the afternoon or evening to enjoy Shibuya’s dazzling city lights and youthful energy

• Don’t miss the MOG MOG STAND (B2F) for cute, photogenic desserts and drinks

• Try the Purikura photo booths on the upper floors for a fun, authentic Japanese experience

Admission Fee:

• Free (charges apply depending on individual stores)

Opening Time:

• Shops: 10:00 a.m. – 9:00 p.m.

• Restaurants/Cafes: Until around 10:00 p.m.
  (Closed on January 1st; hours may vary by tenant)